Dear Frame Chain friends and family,

We wanted to let you know that we are in the process of closing down the business. 
We have had the most incredible over ten-year journey - but it is time to call it a day.
 
When we first started FRAME CHAIN people thought we were mad - sneering and laughing that glasses chains are for grandmas.  But thanks to you, all of our incredibly smart and stylish customers we proved them wrong. We have seen big brands adopt our thinking, some of them directly copying (!), the word FRAMECHAIN (TM) is now used as a term for glasses chain - we are incredibly proud and humbled by everything that we have learned, every mistake, every success and every pair of glasses we stopped you losing or misplacing.
 
We can´t continue competing with the bigger companies - luxury or high street. We don`t want to compromise on quality, design, or service, but without scale and an incredible amount of investment, this is no longer something we can sustain.  We also have other full-time jobs and companies to run - FRAME CHAIN was an epic side hustle that we never expected to scale. We didn´t do a business plan; we learned as we went, and before COVID, we couldn´t quite believe what a gem we had created. It has not been easy to stay open post-COVID - we have done what we can, and it is still a beautiful business,  but we know it's time to walk away.
 
The good news for you is that we need to clear the warehouse- so we are going on sale. WOOHOOO.
 
Everything will be 50% off.
Sales will be final, with no returns.
 
Thank you for everything: your support, your messages, and, of course, for "chaining" your frames!
 
Get shopping.
 
 🧡 Lots of love 🧡
 from Vanessa and Annie xx
 

P.S. If you are looking for a hobby business with bags of potential let us know - we would sell to a careful owner.